Sometimes I just don't understand the strange decisions made by Hollywood executives. Love and Other Drugs had all the makings of an interesting film centered on a very timely concept. The film was based on the non-fiction book, Hard Sell: The Evolution of a Viagra Salesman, written by Jamie Reidy, a former pharmaceutical salesman. With health care being a hot button topic, it seems like the perfect time for an inside look at the pharmaceutical industry. Instead, the studio plays it safe and whitewashes the story into yet another banal romantic comedy.
Jake Gyllenhaal plays Jamie Randall, a med school dropout who has just been fired from his job in retail electronics after boning the boss's girlfriend in the stock room. Jamie quickly gets a job shilling medication with the corporate juggernaut known as Pfizer. In the pharmaceutical game, medical knowledge is hardly a necessity, but good looks and a winning personality are everything. A dizzying montage shows candidates memorizing sales pitches and dancing the Macarena at a garish orientation. Jamie aspires for the bigger market of Chicago, but gets the accounts in Iowa instead. There, he's to push Zoloft, an anti-depressant that is a distant second in sales to the more renowned Prozac. He shamelessly flirts with the receptionists to get his foot in the door and offers bribes to various doctors. Fortunes rise (pun slightly intended) with the creation of Viagra and Jamie leaps at the opportunity, "Who can sell a dick drug better than me?"
While pretending to be an intern, he meets Maggie Murdock (Anne Hathaway), a patient suffering from stage one Parkinson's disease. Jamie inadvertently glimpses her breast and gets pummeled in the parking lot when Maggie finds out he's a drug rep. Only in the movies does this ignite a star-crossed romance. At first, both parties are only interested in empty sex, but true feelings develop to complicate their relationship. Jamie worries about how he'll care for Maggie when her condition inevitably deteriorates while Maggie is concerned about holding Jamie's career back.
Love and Other Drugs feels like four or five different movies stitched together in a haphazard manner. The film starts off strong with an engaging first act that serves as a satire of the pharmaceutical industry. Once Maggie is introduced the story veers into the territory of a standard romantic comedy. When the Parkinson's subplot is emphasized, Other Drugs becomes a weepy melodrama similar to the all-time cheesy classic Love Story. The sentimental portion does provide one of the few genuine moments of the picture when Maggie leaves a medical convention for a support group for those afflicted with Parkinson's. Topping it all off is a heavy element of raunchiness straight out of the Apatow comedy playbook. The film's stars get naked frequently and there are the requisite boner jokes involving Viagra. They've also brought in Josh Gad, who acts like the love child of Jonah Hill and Jack Black, as Jamie's lazy brother. Every word out of his mouth is an annoying and horribly unfunny attempt at lowbrow humor. On the other hand, Gyllenhaal and his Brokeback Mountain beard Anne Hathaway are both good in the lead roles as is Gabriel Macht as a rival salesman. However, Judy Greer is underutilized as are George Segal and the late-Jill Clayburgh, who only appear in one scene as Jamie's parents.
Love and Other Drugs is a different kind of film from director Edward Zwick, who helmed Glory and The Last Samurai, but it fits right in with thirtysomething, the sappy and soapy television series he produced back in the early-90's. This is a completely disjointed affair that fails to find any semblance of balance between light comedy and heavy drama.
Rating: * ½ (*****)
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